Blue Stellar Studio — Creative Direction & Brand Identity

✦ Selected Work

The Work

01 Marketing, Experiential & Campaign · 2025

A Season of Presence

Roberto Coin

End-to-end creative direction for Roberto Coin's November–December campaign across the UAE — spanning exclusive VIP events, high jewelry and gifting catalogues, influencer activations, in-boutique holiday installations, and a custom-designed 4-meter operational carousel installed at Marina Mall Abu Dhabi.

02 Lookbook Design · AH 25–26

Automne Hiver

Gerard Darel

A 21-page editorial lookbook for Gerard Darel's Autumn/Winter 25–26 collection. Rich leather, tailored silhouettes, and a warm Parisian palette — designed to feel like a fashion editorial, not a product catalogue.

03 Jewelry Design & Content Creation · Hand-Sketch Illustration

Drawn by Hand

Emsea Jewelry

Freelance jewelry design and content creation for Emsea Jewelry — original hand-sketched illustrations for fine pieces including diamond leaf motifs, emerald-set cocktail rings, rose gold spirals, and bespoke engagement ring commissions.

04 Branding & Creative Direction · Luxury Events & Experiences

Events & Experiences

Lunara

Full branding and creative direction for Lunara, a luxury events, catering and experiences company. A visual identity built to evoke warmth, intimacy, and the kind of understated refinement that defines a truly considered gathering.

05 Brand Identity & Packaging · Fashion Jewelry

The Art of Adornment

Nalie

Complete brand identity for Nalie, a fashion jewelry brand rooted in timeless elegance and accessible luxury. The system spans logo design, custom typography, a rich color palette from deep burgundy to olive and amethyst, a full packaging suite, brand pattern, and campaign art direction.

✦ What We Do

Our Craft

01 Brand Identity & Strategy

The full visual language of a brand. Logo, colour, type, texture, and the feeling that holds it all together — from naming to brand guidelines to campaign rollout.

02 Art Direction & Campaign Design

Campaign concepting, art direction, and end-to-end production. From VIP events to large-scale experiential installations — work that makes people stop and feel.

03 Lookbook & Editorial Design

Fashion-forward editorial design for seasonal lookbooks and catalogues. Designed to feel like a fashion editorial, not a product catalogue.

04 Jewelry & Product Design

Hand-sketched jewelry illustration and bespoke fine piece commissions for luxury jewelers. Intimate, detailed, and made to endure.

05 Content Strategy & Creation

Monthly retainers, social strategy, caption writing, moodboard direction, and content calendars. A complete creative world — consistently delivered, always on brand.

"Every project is a collaboration.
Every brand gets its own world."

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✦ The Studio

"I believe that luxury lives in the details people feel but can't quite name."

Through Blue Stellar Studio, I work with international luxury brands to shape identities, direct campaigns, and design experiences that move between the editorial and the experiential. From hand-sketched jewelry for fine jewelers to four-meter carousel installations in Dubai malls, my work spans the intimate and the monumental.

Always guided by the same conviction: that the most powerful creative direction is the kind you don't notice until it's gone.

"The standard is quiet. The work is not."

✦ Get In Touch

Let's build something.

Tell me about your brand. I'll tell you what it could become.

Schedule a Consultation

Prefer a conversation first? Book a call directly in my calendar.

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or send a message

design@bluestellarstudio.com @bybluestellar

Design that's feltbefore it's seen.